Google

Search engine optimization in 4 steps

The broad field of search engine optimization consists of the optimization and offpage of your website. On-page optimization refers to all optimization methods that you can apply directly on your own website and that cannot be influenced from the outside….

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The 13 types of advertising campaigns available on Google Ads

Google Ads is an advertising platform with huge potential, often underestimated. This is a shame, as the platform provides an opportunity to promote specific products or services to those who are actively looking for them. Google offers many advertising tools…

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G-Suite: the entire Google Apps suite to help you in your business

The Google suite is now the best way to run a business easily and securely, without large investments and with an unmatched level of performance. It is without a doubt the most comprehensive and innovative suite of cloud services with…

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The value of implementing the Google Analytics registered user monitoring feature (USER ID)

Learn about the benefits of implementing USER ID within the Google Analytics panel. Analyzing business performance on the web One of the biggest difficulties in analyzing the performance of an e-commerce business is the correct attribution of conversions. By “correct…

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Advertising online: Google Adwords and other tools!

Online advertising. Two terms that encompass a vast sea of opportunities for your business and where knowing how to swim means knowing which tools to use to seize them. Today, the tools that allow us to advertise online are numerous…

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The best alternatives to Google Adsense to generate clicks

SEO is a perfect strategy for those who aim to build long-term visibility useful for making money with business websites. But it is one thing to only deal with creating websites and positioning them, another is to implement measures that…

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What is the classification of sites eligible for Google news?

Just like a classic preparing machine, Google news applies a counterfeit to browse articles, index and rank them. Nevertheless, the Google bot-new does not systematically assimilate all the recommended articles on the internet to arrange them in the aggregator. It…

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Google News: how to get listed on Google News?

Implemented by Google in April 2002, Google news gathers all the press articles online in an automatic way. Already present in 20 countries, France tested its Beta version in 2009. It now gathers nearly one billion users per week, six…

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Adwords : how to get the Google Partner certification ?

Launched in 2013, the Google Partner program allows web marketing agencies to benefit from a certification from the silicone Valley giant attesting to their expertise in the field of digital ads. This approval is crowned with a badge: a measure…

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Google Spreadsheets: how to make spreadsheets more powerful than Excel?

Excel is known to be an excellent tool for working with spreadsheets, charts, functions and other resources. If you use it or have used it before, you know how important it is to have basic and advanced knowledge in Excel….

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