It is no secret that more and more Internet users (especially in the USA) are noticing the graphical evolution of Google’s SERPs (results page).
An example one hour ago on a classic search: the term “aquarium”.
Here is the result:
A quick analysis :
The 3 Adwords ads on yellow background at the top of the page, after the search field
Google Map on the right, with 7 results
Below the adwords, the details of the 7 Map results (from A to G)
Below, a small link to the Google+ pages
On the right, under the Map frame, 6 pictures of ads pointing to different links ( it’s not a block by itself ), ads probably coming from Google Shopping .
Below, 8 Adwords ads.
If we add to that the block “Products corresponding to aquarium” and the one “Images corresponding to aquarium”, I assure you that there is almost nothing left on the first page for the natural results.
Conclusion: No natural link visible without scrolling.
For the moment, this only affects a few requests in France, but in a few months it is more than likely that the phenomenon will spread…