Google AdSense is one of the most popular sources of income for websites and blogs, there is no doubt about that. The great popularity is most likely due to the fact that the ads are very easy to integrate into the website or blog and you don’t have to do much to generate revenue. One click on the Google AdSense ad that appears and a sum of money is credited to the publisher, the amount of which can vary. Most of the time, the revenue per click is a double digit amount in cents, but with luck you will earn one or two euros, maybe more.
How can a block on AdSense happen?
And since you really only make a lot of money with Google AdSense if you have a lot of visitors to your blog. Some blog operators try to increase revenue by asking friends and acquaintances to click on their ads. And other fraudulent actions are also implemented, but Google quickly gets behind the scam. For example, it detects when the same people (a click circle) click on AdSense ads again and again. And if it were to get any bigger, the Google AdSense account could be blocked quickly. It is also doubtful that some were deliberately banned shortly before payment, because after all, Google earns money from its publishers and is therefore interested in a longer cooperation. Probably Google has already noticed irregularities in these cases for a longer time, which intensified as the payment deadline approached.
As many complaints have been filed by banned publishers, according to which Google did not communicate the reasons for their exclusion from the Google AdSense program, Google has promised more transparency and, in case of violation, wants to inform the publisher first and ask him to rectify his misconduct or other problems. It is best not to cause problems with Google. You should follow these rules for Google AdSense ads. If you follow these rules, the risk of getting banned from your Google AdSense account should be greatly reduced.
Don’t click on the ads yourself
This is probably the reason why some publishers get banned. So don’t click on your own ads. It may happen that you accidentally click on an ad on your blog. Google will not immediately apply the maximum penalty. People are more likely to notice these clicks if you only have a small number of visitors to your site. The more traffic you have, the less noticeable the slippage. In any case, it only makes sense to integrate Google AdSense into your site when you have at least 5,000 to 6,000 page views per month.
Do not ask to click
Asking site visitors to click on ads is also prohibited. If Google detects this, it’s bad. Google specifies in its program rules what content is prohibited for AdSense ads, including pornography, alcohol, drugs, tobacco, gambling, hacking and other topics. You need to be very careful here, as illegal content is probably a very common reason for banning ads.
Do not label ads in a misleading way.
Anyone who labels Google AdSense ads with instructions such as “link tips” or “recommendations” is also committing a violation. Ads must be recognizable as advertisements.
Do not create bad content
If the blog or website does not meet Google’s quality guidelines, it may also result in exclusion from the Google AdSense program. Google mainly considers copied content, automatically generated content, misleading redirects and other methods to reduce quality. It is desirable that web pages are created primarily for users and not for search engines. Even user-generated content, such as comments, should not violate the guidelines. You can read more about Google’s quality guidelines on the webmaster guidelines page.
Create good quality traffic
Google checks whether the traffic you are redirecting to ads via your blog has a certain quality. If, for example, the visitors do not stay long on the advertised page and do not bring anything to the advertiser, then the click prices are often reduced or even blocked accordingly. There should already be a relevant target group for the ads. Otherwise, it is better not to place any ads at all.
No code manipulation
No irritating ad placement
Google ads should not be placed on the site in such a way that they are clicked by mistake. For example, they should not be placed near images and give the impression that the two are one entity. Integration into a menu interface is also misleading because users think the ad links are part of the menu and click on the ads more often.
In addition, only a certain number of ads are allowed per content page. No ads can be placed in pop-up and bottom windows or in emails, and low-content pages such as thank you pages, 404 error pages and sign-up pages should not contain AdSense ads. For more information on proper ad placement, please see the ad placement guidelines.
No malware on the website
If you have installed malware on your website (and this can happen unintentionally by hackers), Google won’t like it either. As a Google AdSense user, you can of course use other forms of advertising on your website, but you should not use any that look like AdSense ads.
Respond to Google messages in a timely manner
You should check your AdSense account regularly to see if there are any notifications and if you have been notified. This is the only way to respond quickly, resolve the issue and notify Google.
Publish non-sensitive AdSense data
Google doesn’t like you to publish AdSense data such as average click price or click through rate. Publishing your monthly AdSense earnings should not be a problem. It is done by many people on the Internet, there have been no bans or warnings. If you want to know more about Google AdSense, you can find everything you need to know in the AdSense help.
You’ve been banned, now what?
If the worst case happens, it will be very difficult to be reintroduced into the program. To fix the error and report this to Google, you can at least try. It’s another question whether this will help. Creating a new account won’t work, because Google knows your name, address and bank details. So you would have to add another person as a publisher to use Google AdSense again, but that’s not a real alternative for most people. Blocked publishers will in most cases have to accept that Google AdSense will be lost as a source of revenue for them and look for other monetization options. There are certainly better options than AdSense, especially if the blog has a very good number of visitors. A recommended replacement for ads in the style of Google AdSense is not yet available.