You’ve heard about Instagrammers who make money from the photos they take and share every day. And probably, looking at the large number of followers on your profile, you also wondered: how to make money with Instagram? Instagrammers: like bloggers, youtubers and anyone who has accumulated a large number of followers through their content know how to reach and influence a large audience, two things that many businesses struggle with. These abilities allow you to make money, potentially by building an empire, or more simply by getting extra income and free products.
How many followers does it take to earn?
If you’re now asking how many followers it takes to start earning with Instagram, the synthetic answer is “not as many as you imagine.” The more detailed answer is that the number of followers needed depends on a few factors. Naturally, the more active followers you have, the better check out the guide on how to increase your Instagram followers. The most popular Instagrammers charge thousands for each post shared on Instagram. But even those with few followers, even just 1,000, as long as they are active, have the potential to start earning.
How to earn with Instagram: 4 non-alternative options
Of course, the potential to earn varies depending on the uniqueness of your content, your followers and your engagement. But here’s how to make money with Instagram? The beauty is that choosing one of these methods doesn’t preclude the possibility of using the others. So, start now to see the most common method to monetize Instagram, work with businesses as influencers.
1 . How to make money with Instagram?
By working with businesses through sponsored posts. Currently, the word “influencer” is used a lot. Basically, it is someone who has built a reputation by creating and sharing good content online. The public sees them as trend setters, style models and trusted experts. And they respect the opinions they express on certain topics. Many companies are not able to gain the public’s trust in the same way. Instead, they prefer to collaborate with influencers through sponsored posts that aim to raise awareness of their products. But brands aren’t just interested in the size of the following and the reach, size of the potential audience of your account. Rather, they are evaluating the level of trust and engagement of your audience. If you agree to sponsor products, it can sometimes be difficult to find a balance between earning and integrity. However, as long as you have other forms of income, you are free to choose the brands you work with, just as brands are selective about the Instagrammers they work with.
How do you decide how much to pay an influencer?
Typically, influencer deals include creating content: photos, videos, and stories on Instagram. Sometimes they allow the company to use that content on their website or in ads. Usually, the terms are negotiable. It may be possible to share a single photo or an entire ad campaign. Compensation may include money, free products or services, a gift or promise of exposure, or a combination of several forms of compensation. During negotiations, remember that you are not only offering your content, but also access to your audience, the opportunity to reach many people on one of the most popular social platforms, and usage rights. According to Forbes, micro speakers with two thousand to one hundred thousand followers normally need $150-300 per post. This is just to give you an idea of how much money companies are willing to pay, and to help you play your cards right. Finally, it’s very important for an influencer to know their audience. Who is your follower made up of? What is the activity rate of your followers, total activity vs. number of followers? If you’ve switched to a professional account, you can check all of this information with Instagram’s analytics report. This will help you be prepared when it comes time to negotiate.
How do you find companies to partner with?
If you’re popular enough, brands will probably find your account. But you can also find brands that are close to your personality and values. It’s all about promoting products you really like, while maintaining your trusted relationship with your audience. You can contact these brands directly, propose a deal or access influencers to increase your chances of being found: hashtag #sponsored. When it comes to sponsored content, everyone follows the rules they see fit. But for the sake of scrupulousness and public trust, consider adding the hashtag #sponsored to your promotional messages so they are recognizable. Want to be reassured? Around 69, he says that being transparent about sponsorship doesn’t affect how consumers perceive referrals. By searching the hashtag #sponsored, you can find examples of sponsored posts and see how Instagrammers are incorporating brands into their stories by writing on Instagram, for example, so is How He Asked, an account that shares stories about marriage proposals and works with a jewelry company. Instagram also has the tag “#paidpartnershipwith”, which clearly identifies all sponsored posts. Some businesses may ask you to use it to advertise your relationship.
2. Become an affiliate
Unlike influencers, affiliates are more focused on driving sales for the brand they work with than increasing its visibility, all in exchange for commissions. Typically, a trackable link or an exclusive promotional code is used to ensure that clicks translate into sales. If you choose to make money with this formula, you can only focus on one product at a time, in fact, Instagram allows you to insert links exclusively in the bio. Therefore, its best option is to use promotional codes, which can be embedded in your posts. You need to find affiliate programs. Consider contacting online merchants who offer affiliate programs that you can participate in. You can also explore popular platforms such as: although it may seem like it’s all about numbers, affiliate marketing is an art. It will be easier for you to succeed if you already have a plan in mind and increase your online presence by creating a website and other marketing channels. Affiliate links are long and unsightly, so it’s recommended to use a tool to shorten URLs like bit.ly, especially if you want to put them in your Instagram bio.
3. Open an online store
Right now, it may seem like the only way to make money with Instagram is to work with businesses. But creatives of all kinds can make money by selling their products via e-commerce: physical goods, services, or digital products as an extension of their brand and creating a business with an audience at its core. It’s about investing time and resources, but right now it’s natural for creative people to enter the business world. Fans will be able to show their affection and support by purchasing your brand’s products, a purchase they will be happy to make. How can you make money online with Instagram by selling products? There are several alternatives, such as: if you plan to sell different products on your Shopify store, you can make that app “shoppable” from your site, using one of the available Instagram gallery apps. Upgrade this with our integration for shopping on Instagram by enabling product tags, which make it easier to switch between its items and your products. To use it, you’ll need to get a business Instagram account, have a Facebook page, and an approved Facebook store that doesn’t require an additional fee.
4. Sell your photos
On Twitter, some people get famous by making 140-character jokes. But the heart of Instagram is sharing photos. And photos are resources that can be licensed, printed and sold in a variety of ways. If photography is what got you onto Instagram, then you can sell your photos to image banks, where companies and publishers can buy the rights to use them. However, you can also sell your photos as prints or apply them to other physical products, using methods similar to those described in the previous paragraph. There are websites that allow you to put your photos on posters, phone covers, pillows, and more, taking care of the ordering and customer service. The only thing you really have to worry about is selling. Take as an example the story of Daniel Arnold who, according to a Forbes interview, could barely afford to buy food and then managed to make $15,000 in a single day, selling prints of his popular, but controversial photos. If you already have the question, the only thing to do is to take the initiative and offer the public the opportunity to buy your photos.
What started as a hobby, making people laugh, hitchhiking with your dog or sharing photos of food in trendy restaurants, can become a source of income, thanks to the interest of your followers. Now you know how to make money online with Instagram and the possibilities are many. Especially if you have a lot of followers attracted by your photos and videos. It’s your charisma that gives you opportunities. And all you have to do is seize them.