Whether you have a showcase site or an e-commerce site, the objective of an SEO strategy remains the same: to have a better visibility on the Internet to increase traffic on your website. One of the best techniques to achieve this is to optimize the natural referencing of the latter by using HTML tags. What are the key elements of an SEO strategy?
The essential elements of a successful SEO strategy
SEO is the acronym for Search Engine Optimization. It is the set of techniques to improve the referencing of a website in order to make it more visible to Internet users. Still called “natural referencing”, an SEO strategy allows you to increase the quality and quantity of traffic on your site. In the long run, this will allow you to gain new customers and at the same time increase your turnover. But to obtain this result, your SEO strategy must be really effective. Hence the importance of calling upon an SEO agency to accompany you in this process. This one will provide you with qualified professionals who will first perform an audit of your website.
This operation will consist in analyzing it in order to know how to improve its performance. They will then advise you in the choice of techniques and tools to use to optimize its referencing. To this end, you should know that an SEO strategy is essentially based on three pillars: technique, content and popularity. In order to optimize your website, you will have to optimize these three elements. Among the most effective SEO techniques, you have netlinking, the optimization of editorial content, etc.. Still called link building or external linking, netlinking allows you to improve the positioning, popularity and audience of your website through backlinks.
The principle is to increase the number of hyperlinks pointing to your web pages to make them more visible. This technique is based on the quantity and especially the quality of backlinks. As for the content of your site, it must be unique, attractive, relevant and well structured. This is where the use of HTML tags comes in.
Why are HTML tags key elements of an SEO strategy?
Originating from the HTML programming language, HTML tags are an integral part of the source code of your web pages. They help you better structure the content of your site to improve the reading experience of your visitors. Also, they notify search robots of specific metadata and clear information using well-defined keywords. Among the main HTML tags to use, you have the title tag, the meta description, the Hn tags (from 1 to 6), etc. These allow you to structure your pages in a fluid way to facilitate their understanding in the eyes of Internet users and also search engines. Your website will then have more chances to be well positioned.
Indeed, Google bases itself on the HTML code of a page to analyze its content. When it is well structured with specific tags and keywords, Google’s algorithm has an easier time scanning your page. If your text is well optimized and corresponds to the terms searched, your site will be better indexed. It will be easily found in the first results that will be displayed to Internet users.
Important HTML tags for a successful referencing
You have understood that the referencing of your website is based on several axes including the tagged texts. To this end, here are the main HTML tags used to improve an SEO strategy.
The title tag
The first element that is displayed when a user searches on Google is the title tag. It allows the search engine to define the purpose of your web page. It is recommended to use a simple and relatively short title tag (65 characters maximum). Avoid inserting several keywords at the risk of being penalized. Instead, use the main keyword and do not hesitate to include the name of your company or your brand.
The meta description
It is a small descriptive text that summarizes the content of your web page. It does not have a direct impact on SEO, but it does improve the user experience. With a good description, you can attract the attention of users before they venture on. A meta description should not exceed 160 characters to be relevant. However, don’t forget to enrich your text with catchy phrases and action verbs (create, download, discover…) to encourage users to click on it.
Also known as header tags, they allow you to structure and hierarchize the body of the text. They therefore play an important role in the optimization of your website. From H1 to H6, they bring clarity to your content and improve your visitors’ experience. This further increases your chances of getting a good ranking for your website in the results. But to do so, you must make sure to optimize your Hn tags by applying a few rules. First of all, a web page only has one H1. From the H2, you have to establish the order in which the tags are structured.
Your paragraphs will be subdivided into H2 and your sub-paragraphs will be in H3, H4 or H5 depending on the content of your page. Finally, opt for short and clear titles with relevant keywords. By varying the lexical field of your keywords, you will also bring semantic richness to your content. In addition to these main tags, you also have the Alt attribute for images, as well as the robots, open graph, canonical… meta tags.