An SEO agency is not only there to give advice on improving visibility. These experts are able to perform a complete audit of your site and propose a strategy adapted to your industry. They also provide long-term follow-up to improve results.
Improve on-site and off-site SEO
Natural SEO is one of the most important aspects when it comes to improving the visibility of a site on search engine results. The only way to succeed in ranking in a sector is to optimize all the contents so that they meet the rules set by the search engines, including Google.
These rules are however numerous and require precise knowledge to obtain results. An SEO agency like Nova SEO gathers several experts to answer all the necessary requirements. Professionals will be able, after having carried out an audit, to propose solutions to improve the on-site and off-site SEO. These elements include technical elements as well as an analysis of the competition on the market.
Expertise on all SEO strategies
First of all, an SEO agency will always try to act on the natural referencing and on the aspects that are the most easily controllable. But thanks to the mastery of the different SEO levers, it will also be able to propose strategies including other possibilities to increase traffic.
Paid SEO is one of the options to consider to improve the visibility of a website. Unlike organic SEO, this strategy involves paying search engines to place keywords in the first pages of searches. Any strategy also includes mobile SEO to allow your site to be perfectly optimized for smartphone use.
Depending on your industry, other elements may be considered, including social SEO or the ability to rank on local searches. This option is especially recommended if you have a physical store.
A good follow-up of the strategy
An SEO agency must be able to offer quality services and an impeccable customer service. But setting up an SEO strategy is not done overnight and most solutions can take several months to bear fruit. The natural referencing must be thought over the long term for it to be particularly effective.
In addition to proposing a strategy adapted to your site and your sector of activity, an SEO agency must also propose to follow the results over a long period and to propose alternative solutions in case of failure. Don’t hesitate to discuss all these points if you are using SEO professionals to increase your visibility and ask for several quotes before making your final choice.