Search engine optimization: what keyword characteristics should you pay attention to?

Faced with the tough competition on the web, your site lacks visitors? On Google, to be displayed in the first results of the search engine, you must adopt the right methods. One of the famous effective methods and completely free, is the optimization of content. The free SEO techniques allow you to make your content interesting and easy to find. All you have to do is to type the words referring to the needs of the visitors to access your site.

Indeed, optimizing your website or blog posts for keywords is really not an easy task. For an optimal result, you must bet and choose on the right keywords, otherwise you will never gain more visitors. The question is: “How to optimize these articles on the web to be found in the search engine? To answer this question, on this section, you will be given some advice.

1. The SEO

In terms of natural referencing, the SEO is the most used method on google thanks to its free formality. Anyone with a website can opt for this technique. In general, SEO or known as “Search Engine Optimization”, is a set of processes to give a site a better visibility on the web. A better ally to be displayed even if only in the first results of search engines on Google. On the other hand, if you have no idea what SEO is and what to do, it is best to hire a service provider like an SEO web writer to get your content written. They will be able to help you find the best key elements to increase your traffic. Using this method will improve your positioning compared to your competitor.

2. Choosing the right keywords

In the SEO world, keywords play an important role, as they define the expectations and needs most sought after by Internet users. In this case, the choice of keywords must be based on the desires of your potential customers. Remember to choose them well for ultimate optimization in search engines. The case or the declination of the keywords already plays a decisive role in the optimization. It is important to know if the declined word deviates much from the nominative. If you look in Google’s keyword tool, you will find that almost no users search with nouns in the genitive or dative. Therefore, when mentioning the decisive keyword, the word should be written predominantly in the nominative form. If the genitive is linguistically necessary, it is no longer a tragedy.

3. The singular or plural of the key words

In this case, the user or author should know that the use of the singular or plural form of the keyword can be decisive for a successful search. It is also decisive to know what the target group would probably search for. In general, however, the search for singular forms will be increased. In order to optimize your online site, all elements to be in the top results are favored. The choice remains only for the company. Gaining traffic on the internet is never an easy thing. The key to optimal visibility is to find the right keywords in whatever way you use. Just try to get under the skin of the users or visitors.

4. Keywords with special characters

Keywords with umlauts can be used without hesitation. Since all search engines process lowercase keywords throughout the index creation process, it doesn’t matter if the keyword in the content is written in upper or lower case. Everyone has probably already noticed: if you search for a name in Google and enter it in the search field with a lowercase first letter, you will also get the results where the word is in upper case. There is a lot of information available on google to find the ideal method to optimize your online site. In relation to special characters, it is notably found that the majority of visitors do not pay attention to these details. To optimize your business on search engines, there is nothing better than to focus on the needs of Internet users.

5. A new spelling of keywords

The new spelling also brings uncertainties, as words for which there are two spelling variants or for which the old spelling is still used by many may show different values for the number of hits in search engines. For example, if you search for the word “photography” on Yahoo, you will get about 98 million hits, while the new spelling “photography” will show over 243 million hits.

At Google, the difference in the number of occurrences of this term is much smaller, because that’s where the highly maintained lexicon appears. Google searches for terms in the old and new spelling. However, by taking the target group into account, the chances of making the right choice are increased. Nevertheless, this point should not be overestimated and the terms should be adapted to the current spelling in the sense of a uniform text image.

6. Incorrect spellings of keywords

Since search engines also detect words with spelling mistakes, there is also the deliberate strategy of search engine optimizers to misspell keywords. After all, how quickly does it happen in online searches that a letter or character is misspelled? Here you have the opportunity to outrank a competitor, especially when it comes to hard-to-find keywords, if they have not optimized their homepage for the misspelled keyword.

If you decide to go this route, you should definitely include a separate page in your website that is a copy of the page containing the correctly spelled term. Because misspellings in the official web presence do not really make a professional impression.

And when you write articles on the internet, you should always make sure that the text is free of errors anyway.

7. Writing keywords together or separately

After all, it is a special feature of the German language to allow long sequences of nouns. Nevertheless, strings of terms that are too long are not suitable as keywords. Indeed, if you keep in mind your own approach to online searching, you will find that you enter the shortest possible terms into the search engine – usually broken down into their individual parts of meaning. This makes it much easier to check that they are correct.

But when is a word composition too long for optimization? Just think of the terms “webdesign” or “closet door”. There’s a lot more search for “web design” than for the combined term. “Web design”, on the other hand, could also be separated in the same way as “webdesign”, but very few users do. Word separations are most common in search engine queries with complex names and foreign words (hence probably the term “web design”).

Some search engine optimizers like to use the hyphen between two compound words in such cases, so that they can be found with both keywords. This is because the search engine removes the special character, i.e. the hyphen, when normalizing.

If you have long keywords, you have to decide whether you want to keep the word written together, separate it or hyphenate it. As a general rule, you should remember that keywords that are too long are not searched for by users, as the search should generally be very fast. Of course, there are exceptions here as well.

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