Prospects, drowned daily in the profusion of content, do not reach the front door of such or such website. This means that acquiring traffic is not systematic even though the site is already performing well. It is therefore a fact, the acquisition of traffic is a real challenge for any company wishing to make a place for itself. It is also a necessary step to improve its conversion rate. Thus, in order to better understand the said referencing in all its subtleties, it is better to solicit the expertise of an SEO agency already mastering on the fingertips this powerful acquisition lever than to take the risk of acting alone.
Work with an SEO agency to determine which traffic source to focus on
Should you buy your traffic or build a natural traffic flow? This is a dilemma faced by companies wishing to create traffic and optimize the conversion rate. This choice proves to be decisive, which is why it is better to collaborate with a seo agency. Such an agency will ensure that its client can create an audience by making the most of each traffic.
Firstly, as far as free acquisition is concerned, this is a technique aimed at building an audience through free means such as natural referencing or SEO, optimization for social media (SMO or Social Media Optimization), e-mailing, etc. It should be noted that free acquisition is able to generate visits for years if it is in the hands of a real professional. Moreover, its implementation can never be done without taking into account many details that only an SEO agency can perfect: writing content with high added value, keywords chosen wisely, community development on targeted social networks, development of e-mailing list … Note that the full potential of this strategy is achievable only when a critical size of visitors and subscribers can make each action profitable.
Secondly, paid traffic, as its name clearly indicates, logically comes from Google Adwords advertising platforms as well as from the various social networks (Instagram, Twitter, Facebook…). The added value of paid traffic acquisition lies in the fact that it allows any company to acquire traffic in an almost instantaneous way as long as it does not close its budget tap.
Before directing the client company towards the appropriate traffic source, the seo agency will first carry out an objective and in-depth analysis of the company in question. This analysis also aims to identify the various flaws that could compromise the SEO strategy already implemented by the structure.
Take advantage of a premium strategy to acquire more traffic
Now that the SEO agency knows how the client company really works, which source of traffic to focus on and has detected all the flaws in SEO, it can now mobilize the various trades necessary to implement a premium SEO strategy. In a context where the web has become a real battlefield with about 1.6 billion websites in the world, having a tailor-made SEO strategy is essential to stand out from the crowd. Natural or paid referencing, or both at the same time, the SEO agency will make sure that the client’s website can comply with all the criteria of the search engines’ algorithm. Throughout its intervention, the client company can orient itself towards the communication channels that can accommodate its activity and its SEO strategy so that its site can become a real traffic magnet. Moreover, the SEO agency will ensure that the company can combine the various channels chosen so that it manages to find the right balance. Note that such an agency, through the various trades it has, intervenes on all points of SEO: SEO strategy, On-Site and Off-Site optimization, Backlinking, conversion, UX … The client company benefits from a perfect mastery of the various topics inherent in SEO as well as a working technique that is robust and effective.
Acquire more traffic thanks to an “SEO Friendly” website
Hiring the services of a seo agency gives you the chance to benefit from an “SEO Friendly” website. This is an English expression that can be translated by “SEO compatible”. A website is said to be SEO Friendly when it is specialized for search engines and all its pages are designed to meet the recommendations of search engines, both on its structure and its content. The main advantage of such a site lies in the fact that it can effectively create an audience knowing that it is favored by search engines. In short, the natural referencing will constitute the keystone of the website traffic.
Benefit from an efficient SEO audit
By taking the decision to outsource the acquisition of traffic to an SEO agency, you will be able to easily identify all the aspects likely to block or hinder your SEO performance thanks to the seo audit service: On-Site audit, Off-Site audit, semantic audit. At the end of this audit, the SEO agency takes care of defining the actions to overcome the various flaws identified so that the company can perpetuate its acquisition of traffic and of course its positioning on the SERP results. It should also be noted that the SEO audit is not only used to point out the weak points of its SEO. It is also essential to locate all untapped resources.