Bounce percentage is a metric that is too often forgotten or misunderstood. It does not always get the attention it should. This article explains why it is essential to pay attention to it, to analyze it and to correct it…
Read moreIn order to optimize its visibility, improve its image or increase its sales, companies call upon communication agencies. However, with so many digital agencies offering their services, it is difficult to make the right choice. How to choose the company…
Read moreThe e-commerce and digital world is growing rapidly. To outperform competitors and be well positioned in the market, a company must be on top of new information and communication technology strategies including the automation of advertising campaigns. Find out more…
Read moreWhen you tackle a web project, you also have to consider the advertising investment needed to promote what you want to get across on the internet. Whether it’s an e-commerce site, a site that provides online services, or simply a…
Read moreBeyond client relationships, everything else in organizing work has always been a matter of managing yourself and your time. Of course, if you want to avoid getting lost in the shuffle, you need a good method for defining and organizing…
Read moreBetween the technological costs and the human costs, you need to understand how much an email marketing campaign costs. Moreover, you need to know if what they say is true while checking if the chosen digital marketing channel is the…
Read moreAutomation applied to marketing brings extraordinary benefits. When used correctly, it simplifies communications, streamlines work and increases revenue. Email is an excellent channel for content delivery and is also the starting point for any online marketing strategy. Although the golden…
Read moreDigital marketing today offers all the data you need to track online advertising investments in real time: visits, traffic and final conversions. All you need is the right skills to leverage the platforms, get the data, interpret it and plan…
Read moreThere are 7.5 billion people on earth. The number of internet users is almost half of this number and it is increasing rapidly. The web is a vast and endless world because the online presence allows each individual to benefit…
Read moreToday, the web plays a major role in the enhancement of a company’s brand image. So, no matter what your business is, you must invest in an efficient digital communication if you want to become more competitive. Who better than…
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