To improve the SEO of your website, you need to adopt an effective content strategy. This means writing relevant content, which is not always easy to do. Fortunately, it is now possible to develop an editorial project to address directly to visitors. This is called Slow Content. This method is increasingly popular because of its many advantages.
What is Slow Content?
Slow content is a marketing strategy based on several types of content that are processed slowly. There are other terms for it: content marketing, minimalist content marketing, etc. It is currently a concept that is becoming more and more known. This is firstly due to the fact that there is too much information to process on a daily basis. And secondly, the fact that Internet users attach a lot of importance to the quality of the content of the pages or websites. In the context of an editorial project that requires the production of a large quantity of content, it is preferable to opt for an efficient content factory to obtain satisfactory results.
Slow Content was originally set up to counteract Snacking Content, which favors the production of short editorial content. It is therefore a strategy that focuses more on the quality and relevance of texts. It favors great content to be assimilated slowly rather than the production of small texts in large quantities. This is what makes the content easier to process.
Why opt for Slow Content in your content strategy?
Slow Content allows companies to offer relevant content on the net so that they can benefit from an excellent notoriety. They can therefore attract more Internet users and continue to maintain their former users.
The effectiveness of content
The concept of Slow Content states the idea of producing authentic and good quality content. As a result, you naturally reduce the frequency and time of your publications compared to other web players. By opting for a slower pace, you can free up more time and resources. You will be able to write relevant content that will be much more interesting and useful for Internet users. When your texts provide tangible answers to their concerns, you increase your chances of appearing on the first pages of search engines. In addition, Slow Content corresponds to an SEO principle. Indeed, the size of the articles can play a decisive role in an SEO optimization. With long articles, you will be able to distribute your keywords well. You will have a good traffic on your website.
A simple way to enhance the value of your company
Choosing the concept of Slow Content allows you to give your editorial communication a much better direction and asperity. This is the opposite of Snack Content, which is directed towards social networks via reduced formats and therefore easy to assimilate. By developing your editorial project with Slow Content, you can certainly strengthen the image and reputation of your company. This will allow you to retain your new prospects and to be even more appreciated by your old customers. As far as your editorial content is concerned, what will make it stand out is the relevance of the information that is conveyed. Thus, in addition to the rich content that you will produce, you will gain more notoriety.
How to implement Slow Content?
As for the implementation of Slow Content, it should not be done lightly. The goal is to maximize your SEO performance by developing rich and relevant content.
Find the content to recycle
You need to go to your Google Search Console account for this first step. There you will search for the blog pages that during the last three months have generated the least traffic. To do this, tap on “Pages” once in the “Performance” tab and then make sure to filter them by clicks. Then, select the “Less than” option and find the least read articles. After that, you can create a report that will notify you of related keywords that will be of interest.
Optimizing previous articles
After the first step, you will have to choose between a redirection, a natural referencing or a redesign. If you have a multitude of similar articles on the same subject, you should keep the most relevant ones. Then, you will have to delete the less relevant ones. If you wish, you can redirect them to a better optimized page. If you opt for SEO instead, you will not need to touch the structure of the page. All you will have to do is to review its natural referencing. In the case of a redesign, you will have to redesign the entire page, including its structure. However, if you plan to change the URL of the page as well, you will necessarily have to do a redirect.
Publishing and distributing the recycled content
For the last step, you will have to improve the old publications by starting again on a better basis. For the occasion, use rich “Call-To Action”, infographics, etc. Finally, you can use marketing automation software to set up email campaigns and promote your brand and services on social networks.