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Anchor of a link

This is the text of the link you can click on. The link anchor corresponding to a backlink anchor also plays a role in SEO.

Backlink

It is a word in English to designate a link that takes to a page from another site’s page. Having a good backlink is important for SEO.

Cloaking

Technique consisting in presenting a different page to the robots of the engines and to the Net surfers but it exposes the site to penalties from Google.

Nofollow links

If a normal link is “dofollow”, a “nofollow” link gives an indication to search engine robots, to “not follow” this link when they browse the page.

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